It was built on top of UNIX, an operating system that dates back to the 1960s. The operating system for NeXT computers was called NeXTSTEP. So in 1993, NeXT completely stopped developing its hardware and shifted its focus to the real innovation: software. NeXT's computers never found mass success. While other computers at the time ranged from $700 to a few thousand dollars, the NeXT computer had a base price of $6,500.īut the education market it was targeting already had a lot of older computers and limited budgets. It was a powerful machine that embodied similar design philosophies to current-day Apple. In 1988, NeXT released its first computer. NeXT was a project where Jobs could regain the control he had lost at Apple, and he was confident enough in this idea to invest $12 million of his own money. Narrator: With NeXT, Jobs wanted to create computers for universities and researchers. And moved on to launch a new company called NeXT. This furthered tension between Apple and Jobs. But he wanted to recruit five Apple employees. It was around this time that Jobs came up with an idea for a new computer company, separate from Apple. Because of internal struggles and product failures, Jobs' role was diminished. But tension started to grow between him and Jobs. He left Pepsi and became the CEO of Apple.
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